Displayed UK-wide on digital and printed billboards, Jan – Feb 2023 as part of The Gallery, Season 2 ‘The State We’re In’.
The Gallery is conceived by Martin Firrell and produced by Artichoke in partnership with the out-of-home industry.
Our society and culture increasingly value economic profit and personal advancement above all else; an individualistic and capitalist-driven worldview that can only lead to division and catastrophe. It is no-longer conjecture that businesses conspire to make profit from activities long-since known to be toxic to the world.
‘Profit and self above all else’, on one level, acts as a critical observation of this problem. It could also be taken as a mantra for the American Psycho generation, reading as something of an objectivist tenet.
Prints are A2 size, produced on high quality 230gsm smooth matt paper. Printed, hand trimmed and packed with care in Manchester, UK.